Peterkin's
Custard
Self-Raising Flour
Corn Flour
Can Be Obtained Here
"Little Peter" (the suffix -kin meaning little, like -kijn or -ken in Dutch or -chen in German) was the face of a product launched by Joseph Arthur Rank after he joined his father's milling business in 1905 at the age of 17. Apparently Peterkin's Self-Raising Flour was not a big success but it was still being sold by 1926. That year "a grocer was summoned at Marylebone Police Court by the Hampstead Borough Council for having sold to the prejudice of the purchaser, egg custard not of the nature, substance and quality demanded." You can read more about the case here: http://www.rsc.org/publishing/journals/AN/article.asp?doi=an9265100185
The case was dismissed on the grounds that there were no standard for custard powder and that given the price of Peterkin's (1 and 1/2 d. for a pint packet), customers should not expect too much of it... What a surprise!
Location: St John's Hill / Both pictures taken on: 05/03/2008
I always thought it was a bit of a miracle this ghost sign was still with us, given its position on a major thoroughfare, and in such a good state.
Although the following signs are not as eye-catching, I include them on this first post simply because they are the nearest ones to where I live (unless another one is hiding right under my nose and I have managed to miss it so far!). As it is often the case the same wall was used by different businesses to advertise their products or services and the texts overlap.
Below is the right-hand side of the wall:
A Flins [?]
And
Sons
Everything
In
Woodwork
Advertising Space
Riverside Works
To Let
...al Motor Body
Con... Dept
Having stumbled on this sign, it is easy to walk away hoping to find another one further down the road... Yet there are clearly three texts on this part of the wall and a close look reveals that the last two lines start on the left, on the part of the wall that appears empty at first sight. I have enhanced slightly the picture below to make whatever is left of the sign come out. The most legible part is next to the little window.
Engineering
... Work ...
Cars Lodged in Garage
Phone Putney 2385
Location: Ruvigny Gardens / Both pictures taken on: 30/04/2008
1 comment:
I've just been up to London to see a matinee musical and just spotted your first 'Peterkin Custard' sign, it's still there in July 2016. A Google search found this blog so well done for allowing me to find out more about it. ��
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