Friday, 13 November 2015

Hoover and Au Grand Quartier, Bourg-sur-Gironde

This wall offers a nice palimpsest, with Hoover's logo covering an ealier advert for Au Grand Quartier, one of Bordeaux's most famous clothes shop. There was certainly a third sign but I didn't manage to identify it.

Founded in 1908 in Ohio, vacuum manufacturer Hoover arrived in France in 1932. This ghost sign painted on a wall managed by advertising agency Bézicot (see here) dates from the mid-1960s though.


The Hoover signs covers one for Au Grand Quartier, a clothes shop founded in 1929 by Marcel Castelle. Well known by several generations of people from Bordeaux and the surrounding area, who bought all sorts of good quality garments in this shop located Rue Ste-Catherine, Au Grand Quartier (later shortened to Grand Quartier) closed down in 2012.

Hommes   -   Dames   -   Enfants
Prêts à porter et sur mesure
Au Grand
22 à 30 Rue Ste Catherine     Bordeaux

[Gentlemen   -   Ladie   -   Children
Ready-to-wear and made to measure
Au Grand
22 to 30 St Catherine's St     Bordeaux]

Location: Rue du 4 Septembre, Bourg-sur-Gironde, Gironde

1 comment:

Tim said...

Hi, I featured the same "wall" on my website in 2013 and at the time the little bits of wood held up an advert for Byrrh. I wonder what happened to the Byrrh ad between 2013 and 2014! See: