In the mid-noughties, painted adverts reproducing the label found on the bottles of Jack Daniel's started appearing outisde several pubs across Britain. The perpetuation of traditions features heavily in the advertising campaigns of the well-known brand of Tennessee whiskey and these adverts might have been designed to look like ghost signs. However a stencil and spray paint seem to have been used to produce them and I am not sure that with such a technique they achieved the desired effect. Had it been done on a brick surface the result might have looked more authentic but in the case below it looks slightly too fake to me. Having said that it is not a bad sign.
The lower part of the advert is now hidden by the box with the extractor fans (click here to see a picture of the full sign). As a result the responsibility message that the alcohol industries agreed to include in its advertisement has disappeared.
Made
In
Tennesse | | Jack Daniel's
Old
No. 7
Brand
Tenessee
Whiskey | | Bottled
At
The
Distillery |
| [Your Friends At Jack Daniel's Remind You To Drink Responsibly] |
Location: Adderley Street / Pictures taken in May 2012
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