If the sign on the façade is very basic, the one on the side is much more elaborate and interesting. Judging by the different lettering, it seems to have been painted in two stages. My guess is the older part is the one with the much more elegant letters (from 'Circulating' to 'China'). Unfortunately I haven't been able to read the top line, which certainly featured the name of the business. Click on the image on the right to see the sign much more clearly.
[Drawing of coat of arms with below
The coat of arms. It represents the famous seventeenth century bridge over the River Avon with the lockup (two arches date from the thirteenth century and the lockup was originally a chapel). Quite a rarity as relatively few signs include a drawing.
Location: Silver Street, Bradford-on-Avon, Wiltshire / Pictures taken on: 17/07/2010