Wednesday, 14 September 2011

Au bon accueil, La Rochelle

'Au bon accueil' (literally "At the good welcome") is a name usually associated throughout France with restaurants or hotels but in La Rochelle it seems to have been chosen by a clothes shop for men and children. Unless, of course, the two parts of this ghost sign referred to two different businesses.

Au bon accueil
Confection pour hommes et enfants [Clothing for Men and Children]

Note that 'Au' was written vertically at a slightly higher level. Doing so left the whole space under the windows for 'Bon accueil' but when the sign was still colourful, it might have looked a little bit imbalanced. With regards to the second part of this sign, the writer made good use of the arch.

Location: Rue des merciers, La Rochelle, Charente-Maritime / Picture taken on: 18/08/2011

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