Actually it is a double Dubonnet. The original sign covered the entire gable. It was partly covered when a much smaller sign was painted on the part of the gable closer to the road. Was this because something obstructed the view of the original sign? Or did Dubonnet want to have its name on a newer red background (as in Montrichard) instead of the traditional blue background but was unwilling to pay for a whole wall?
Vin tonique au quinquina
Tonic Wine With Cinchona]
The smaller and more recent Dubonnet sign was painted just above a billboard which has now disappeared.
In 1998 the hospice was listed and was one of the 71 monuments added to the UNESCO World Heritage Sites under the description Routes of Santiago de Compostela in France. A restoration campaign followed and to prevent any careless driver from damaging the structure, including the Romanesque portal, and make the visit more pleasant, the street was blocked. What used to be a major thoroughfare is now a dead end street and only visitors to the hospice may notice this ghost sign!
Location: Rue George Clémenceau, Pons, Charente-Maritime / Pictures taken on: 19/08/2011