Tuesday, 8 April 2014

Daren, Stepney

Painted on one of the Georgian houses that line the northern end of Stepney Green is this well-known restored ghost sign for Daren. For some information about this particular brand of bread, which was Hovis's main competitor in London between the last decades of the 19th century and the mid-20th century, check the post about the Daren ghost sign in Stoke Newington.

The design of this Daren sign is very different from the ones in Camberwell and Vauxhall.

There was a bakery at this address between the late 19th century and the late 1970s at least. According to directories published between 1895 and 1921 this was Frederick Kemp's bakery. However by 1923 it belonged to Samuel Weinbaum. Finally in the early 1970s, the baker was one A. Lewis. By then the Daren sign had disappeared underneath one for Hovis as shown on a picture taken in 1976. This would have been in line with Ranks Ltd's decision to drop the Daren brand in the 1960s or early 1970s and to concentrate on its more successful Hovis brand. However all traces of the sign for Hovis were removed when the Daren sign was restored.

Location: Stepney Green

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