Wednesday, 9 April 2014

Suze, Montlieu-la-Garde

The Suze ghost sign with its characteristic yellow background is a great French classic. For some information about this aperitif whose distinctive taste comes from the gentian roots used in its preparation, check the post about the Suze sign in Saintes.

Originally this sign would have been seen every day by hundreds (and thousands during the holiday exodus) of people driving south on the former Nationale 10, the main road between Paris, Bordeaux and the Spanish border. Many would even have had time to look at it for what would have seemed ages. Indeed Montlieu-la-Garde was notorious for its endless traffic jams caused by the traffic lights at the junction with the Départementale 730 a couple of hundred metres further south. Nowadays a bypass avoids the small town and its many ghost signs.


This Suze sign was certainly painted over an earlier sign. To the left of Suze is the logo of the advertising company that managed the space on this wall.

Location: Avenue de la République, Montlieu-la-Garde, Charente-Maritime

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