Fortunately the food served at the restaurant we went to for that Christmas party was much nicer that what is advertised on that sign. It would be interesting to see the sign immediately above, which is currently hidden by a billboard. That may cast some light on the unusual list of food below.
Beef Tea, Chicken Broth, Jellies,
Curries and Invalid Specialities
I must admit I was slightly puzzled by "invalid specialities." I googled the expression and found it mostly in medical journals published between the 1880s and early 1920s, often in connection with exhibitions of products for doctors and hospitals. There was also a link to a page about the Nelson's Gelatine Factory, in Warwick, where one department in the extract of meat factory and soup kitchens was "devoted to extract of meat, beef tea and other invalid specialities."
Actually under the invalid specialities label, a few companies, of which Brand & Co. from Mayfair seems to have been the largest (although it was Messr. Callard & Co. who supplied the royal family), marketed manufactured food, such as essences of beef, mutton, and chicken, concentrated beef tea, soups and beef bouillon. These were recommended in general cases of exhaustion or weak digestion but were especially intended for the diabetic, the rheumatic, the gouty and other sufferers of long-term illnesses. Those wealthy enough could even get some from Harrods, "made with the finest available viands" as stated in their catalogue.
The presence of curries in the list above seems a bit odd as it doesn't strike me as an easily digestible food for someone with a weak stomach. A spicy one is good to unblock the nose though!
Location: Staines Road / Pictures taken on: 12/02/1010
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